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The Creative Discipline

Bits & Pieces

BEHIND THE CAMERA

We all have a unique eye, a specific way of creating an image, of framing objects to convey a feeling, a moment...

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Idea

A brand of accessible accessories, relatable. My goal was to create simple images, show sophistication in the most basic things. My model, one of my dear friends, a very gorgeous makeup and some of the pieces. Glam should be a feeling, there's no need of being pretentious...

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LOVE HURTS

Love is in the air...
Love is blind...
Love hurts...

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LOVE HURTS

A capsule of tees for valentine's 21, we thought of making a series of prints with graphics that celebrate tough, real, serious love... fun too

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LOVE SALE

It's sale season! ... and we "love" it... we save money, mark our calendars. Ready, set, go! ... Kinetic type can be elegant and fun. Pick the right color palette and we're in business... LOVE SALE... SALE LOVE!

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NEWS & SOCIAL

It's all about structure and harmony, the right font and a concept. Pick outfits of the day, all clickable content, nice and simple. I chose b&w photographs to create a balance and let the layout breathe...

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© Firelli O.
for stories behind the projects go to:

EPISODES

a series based on creative choices